Haling from the great city of Pittsburgh, PA, as one of the earliest pioneers of the craft brewing movement here in America, Penn Brewery has gone through its fair share of the design processes but perhaps not one quite as expansive as this. For years Penn Brewery designed on the fly and as needed when new brews were brought on or changed. This left them with a bipolar brand expression that was very hard to get to know. It was time for them to find themselves and given my affinity for their product, I was happy to help.
Working very closely with the marketing team at Penn Brewery a few key equities from there previous packaging were established in order to maintain the recognition they worked so hard to build up over the years. From there we mixed in some bold contemporary flavor in the form of strong type treatments, visually balanced asymmetrical layouts, and a powerful but subdued color pallet which resulted in a case pack that demands attention at retail. Now that's something worth raising your glass to.
| Andrew Thompson: Packaging Graphics, Renderings |