For 6+ years Hipsnacks has been reminding people that eating healthy can not only taste amazing, but it can also be hip. Challenged with overhauling and modernizing the Hipsnacks retail image, the folks over at Hipsnacks and I collaborated to visually communicate the same message that the brand's essence has been speaking all along.
By maintaining subtle cues of the previous retro Hipsnacks visual system we were able to maintain key equities long established not only in the Hipsnacks brand but the counterculture of the forward thinking 60s and 70s. Bold rich color systems, coupled with hippie era flower motifs and type treatments, stand up against the mass marketed status quo. All while an overall bold simplistic graphic approach appeals to the contemporary connoisseur of all natural, delicious, healthy-for-you foods.
| Andrew Thompson: Logo Refresh, Packaging Graphics, Product Photography, Renderings |